Increased Conversion Rate
From Handcrafted Roots to High-Converting Clicks
Untouched Blooms is a Black-owned, woman-led accessory brand that transforms everyday essentials into moments of intentional beauty. Handmade by a father-daughter duo, each floral grip is crafted with heart — and our job was to reflect that authenticity while boosting conversions. Out Brand Them was brought in to elevate the brand’s digital presence with a full Shopify redesign, foundational Klaviyo email flows, and conversion-optimized storytelling. The goal: retain the brand’s warmth and heart, while building a site that could scale.
Untouched Blooms came to us with a vibrant story and viral product—but their website didn’t reflect either. Their conversion rate was stalling, the brand visuals lacked cohesion, and their tech setup made scaling nearly impossible. They needed a storefront that would match their community-driven mission, showcase product functionality, and support their upcoming collection launch—without losing the handcrafted feel at the heart of their business.
From custom font integration and dynamic page layouts to intuitive navigation and a brand-new email marketing flow, every detail was intentional. We preserved their founder story, integrated UGC, and developed a flexible structure for future launches. The result? A site that feels handmade, looks premium, and converts like a dream.
