What's Included

It's a complete Klaviyo setup — built from scratch, configured correctly, and handed over ready to run. By the end of the project you'll have a fully functioning email marketing system: your account set up, your core automation flows live, branded templates built, and a list strategy in place. It's everything you need to start making money from email, done once and done right.

No. If you don't have one, we'll set it up for you. If you do, we'll audit what's there, clean up anything that needs fixing, and build on top of it properly. Either way, you end up with an account that's configured for deliverability, growth, and long-term performance — not just plugged in and hoped for the best.

We create the five essential flows every product-based brand needs: the Welcome series introduces your brand and encourages the first purchase; the Abandoned cart flow recovers lost revenue at the perfect moment; the Post-purchase flow turns one-time buyers into loyal customers; the Browse abandonment flow re-engages visitors who didn't add to cart; the Winback flow brings back lapsed customers before they're gone for good. These flows are not just templates; they are crafted, designed, and tailored specifically for your brand.

Yes. Copywriting is included. We write every email in every flow in your brand voice — which is why the kickoff questionnaire matters. The more clearly you can articulate how your brand sounds and who you're talking to, the sharper the copy will be. If you have existing copy you love, share it. If you're starting from scratch, we've got it.

Yes. Every flow includes branded email templates designed to match your visual identity and optimized for mobile. You'll also receive reusable templates after handover so your team can send campaigns without starting from zero every time.

Brand assets — logo files, fonts, color palette, and any existing brand guidelines. We also need access to your Shopify store and your Klaviyo account if you have one. The kickoff questionnaire covers everything else. Come to that call knowing your audience, your tone, and what you want email to do for your business.

It's done-for-you email marketing, every month. We write the copy, design the emails, schedule them, and send them — you stay out of the weeds entirely. Four campaigns per month, written in your brand voice, designed to your visual identity, and deployed on a strategic calendar. No more staring at a blank Klaviyo dashboard wondering what to send.

A campaign is a one-time broadcast email sent to your list or a segment of it — a product launch, a promotion, a brand story, a seasonal push, a community update. Four per month is typically one per week, though we'll plan the calendar around your business rhythm, not an arbitrary schedule.

We write everything. Copywriting aligned to your brand voice is included in every retainer. Before month one begins we'll do a deep brand voice intake — how you sound, who you're talking to, what you never say. After that, you review and approve. You don't write a word unless you want to.

Every campaign is custom designed — no generic templates dropped in with your logo slapped on top. We build emails that look like your brand and perform in the inbox. Mobile-optimized, tested before send, and visually consistent with everything else you're putting out in the world.

A clear breakdown of what went out, how it performed, and what we're taking from it going forward. Open rates, click rates, revenue attributed, and any notable trends. No jargon, no vanity metrics, no ten-page reports that say nothing. Just what matters and what we're doing about it next month.

Not much — but not zero. We need your approval on campaigns before they go out, which means responding to reviews in a reasonable window. We'll also need you to flag upcoming launches, promotions, or anything time-sensitive so we can plan around it. Outside of that, it's handled. The whole point is that you stop being the bottleneck in your own email marketing.

We can accommodate additional sends — just flag it early so we can plan for it. Additional campaigns outside the four included are quoted separately. If you're consistently sending more than four per month, The Retention Partnership is probably a better fit.

Three months. Email marketing compounds — the first month is laying groundwork, the second is building momentum, the third is where you start seeing the full picture. A one-month retainer doesn't give us enough time to do the work properly, and frankly it doesn't give your list enough time to respond to a consistent strategy.

The Starter Kit builds your automation foundation — flows that run in the background without you. The Campaign Retainer handles everything that still requires monthly attention: the campaigns, the calendar, the creative. They're designed to work together. A lot of clients do the Starter Kit first, then move into the retainer once the foundation is in place.

Yes. After the three-month minimum, the retainer continues month-to-month and can be cancelled with 30 days notice. We'd rather you stay because it's working than feel locked in because of a contract.