That One
We also created two reusable templates that they can use for product announcements, community updates, launches, and more.
We crafted a messaging strategy rooted in mom-to-mom relatability, simplifying the “how it works” explanation and reinforcing that the product was designed out of a real problem — mismatched socks and laundry frustration.
Introduction
That One is a mom-led brand creating “everyday fixes by moms,” starting with their hero product, That One Sock — a color-coded sock system that eliminates mismatched laundry chaos. Rachel, the founder and a mom of four, needed an email foundation that clearly communicated the product, built trust, and reflected the professionalism of a brand ready to scale.
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Results
When she came to us, her Klaviyo setup existed, but it wasn’t strategic or cohesive. The flows felt disconnected, the branding wasn’t clear, and the emails didn’t communicate the product’s value or the brand story in a way that would lead to purchase or community engagement.
We rebuilt That One’s email foundation from the ground up using our Klaviyo Starter Kit. The goal was to create a system that: • Builds trust • Simplifies the product explanation • Speaks directly to moms’ daily frustrations • Reflects the tone, mission, and personality of the brand • Converts subscribers into customers • Is easy for Rachel to maintain herself long-term
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