For the queer people who were told to make themselves smaller in the spaces that were supposed to hold them.
The ask
CHURCH CLOTHES didn't need a studio that could make things look good. They needed one that understood why this brand exists — and could build something that carried that weight without losing the edge. A queer South Asian designer built this label after years of making other people's visions real. The Shopify store had been functional. It wasn't enough. The brand lives at the intersection of punk, ballroom, streetwear, and something that feels almost sacred — and the store had to live there too. Every page, every flow, every word had to hold the mission without softening it. The Klaviyo system had the same mandate. Not a subscriber list. A congregation. People who don't just buy the drop — they belong to something. That's the brief we showed up for. Pre-launch. Link coming soon.
The result
A Shopify store that functions like a chapel and a mosh pit at the same time. Editorial-first, conversion-smart, community-powered. Collections organized by tension — DEVOTION / DEFIANCE / BOTH. A manifesto page. A community page built around real customers and real looks, not models. A Klaviyo system engineered for insiders. Welcome emails that tell the brand story without performing it. Drop announcements built for anticipation. Post-purchase flows that don't just confirm an order — they welcome someone into something real. Fashion has always borrowed from queer culture and rarely given credit. CHURCH CLOTHES is the correction. We were honored to build the infrastructure.
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