Launching an acne-safe beauty brand from concept to Shopify
From product idea to launch-ready e-commerce
ri Beauty came to us with a groundbreaking product—a customizable, refillable blush and bronzer stick formulated to be acne-safe—but no digital presence. We built their entire Shopify storefront from the ground up, including a custom shade-builder tool that lets customers mix and match 15 color combinations, a shade finder quiz to remove purchase anxiety, and seamless product pages that showcase the refillable system. Beyond the build, we developed their complete email marketing strategy in Klaviyo with fully designed and copywritten flows (welcome series, browse abandonment, post-purchase nurture), wrote all product copy and educational blog content, and created brand messaging that positions them as the only truly acne-safe option in a crowded clean beauty market.
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A fully integrated launch system
We didn't just build a website—we built a system. Custom Shopify sections handle complex product logic (dual-ended customization, subscription refills, shade filtering). Fully designed Klaviyo email flows nurture customers from waitlist signup through purchase, application education, and repeat refill orders—with on-brand templates and conversion-focused copy at every touchpoint. SEO-optimized blog posts answer the exact questions acne-prone customers are Googling. Brand copy positions Bri Beauty as the solution for women tired of choosing between effective makeup and clear skin. The result: a launch-ready e-commerce experience that converts browsers into buyers, educates without overwhelming, and scales as the product line grows. From day one, Bri Beauty had the infrastructure of an established brand.
